Want to build your brand at trade shows? Your company has company.
In survey after survey exhibitors say that building awareness is their #1 or #2 trade show marketing goal.
But how do you do it? Here are 7 ways to help build your brand into an industry powerhouse:
1. Get a bigger exhibit:
There’s a reason everyone wants to see the Grand Canyon: it’s really big! Similarly, one of the key factors that exhibit attendees remember most is booth size. So get a bigger
You’ve researched your target audience. You’ve delved into the demographics of the attendees. You’ve mapped your goals for brand awareness, numbers of new customers, and deeper bonds with existing customers. You’ve done all your pre-show outreach, using your social media channels, targeted emails, and/or “snail mailed” print items. Now it’s time to roll out the red carpet and meet your public.
A successful trade show booth should be developed, implemented, and utilized f