Engaging prospects BEYOND your booth at the tradeshow
In our last post we touched on some ways that Branded Body Paint in your Trade Show Booth can deepen brand awareness to the wider public, BEYOND just selling to your narrowly targeted prospects. But perhaps you are a smaller or newer brand. Not many know who you are yet, or what you're offering. Or you have a very technical widget that needs to be explained clearly. You might need your presence at the Trade Show to be all about demonstrating the details of a new product or
Are you afraid of having too much traffic in your tradeshow booth?
Okay, so we already know that Body Painting draws A LOT of attention. But in the Trade Show arena, is there a such thing TOO MUCH attention? I'm talking GAWKERS. Tire kickers. Looky-loos. Trolls. Those attendees who are NOT your target prospects, but are taking up valuable space in your booth. Maybe they're there for your free pens or tee shirts, maybe they're checking out the magician you've hired to edutain your prospects, or perhaps they're having colored wires twisted
Competing with GIANTS at the upcoming Game Developers' Conference?
Are you planning to exhibit at GDC- the world's largest professionals-only game industry event? Are you wondering how to keep from being pushed to the sidelines by giants the likes of Sony, Oculus, Nvidia, and Google? Of course your product is exciting and innovative, and you have a core following that is eager to come to your booth and see your latest offering. But if your goal is to market merely to your core followers, why go to all the effort and expense of exhibiting at