In our last post we touched on some ways that Branded Body Paint in your Trade Show Booth can deepen brand awareness to the wider public, BEYOND just selling to your narrowly targeted prospects. But perhaps you are a smaller or newer brand. Not many know who you are yet, or what you're offering. Or you have a very technical widget that needs to be explained clearly. You might need your presence at the Trade Show to be all about demonstrating the details of a new product or
1. To engage customers and prospects who were unable to attend the trade show, use a webcasting service to stream video to your website from your exhibit display. The webcast can take the form of a live "news program" featuring staff members who share the latest news about the industry and your products. Or, you can show product demonstrations and feature interviews with booth visitors. 2. Have a trade show magician or booth entertainer to attract exhibit traffic. Event perfo
Want to build your brand at trade shows? Your company has company.
In survey after survey exhibitors say that building awareness is their #1 or #2 trade show marketing goal.
But how do you do it? Here are 7 ways to help build your brand into an industry powerhouse:
1. Get a bigger exhibit:
There’s a reason everyone wants to see the Grand Canyon: it’s really big! Similarly, one of the key factors that exhibit attendees remember most is booth size. So get a bigger