Engaging prospects BEYOND your booth at the tradeshow
In our last post we touched on some ways that Branded Body Paint in your Trade Show Booth can deepen brand awareness to the wider public, BEYOND just selling to your narrowly targeted prospects. But perhaps you are a smaller or newer brand. Not many know who you are yet, or what you're offering. Or you have a very technical widget that needs to be explained clearly. You might need your presence at the Trade Show to be all about demonstrating the details of a new product or
Competing with GIANTS at the upcoming Game Developers' Conference?
Are you planning to exhibit at GDC- the world's largest professionals-only game industry event? Are you wondering how to keep from being pushed to the sidelines by giants the likes of Sony, Oculus, Nvidia, and Google? Of course your product is exciting and innovative, and you have a core following that is eager to come to your booth and see your latest offering. But if your goal is to market merely to your core followers, why go to all the effort and expense of exhibiting at
Making your brand's marketing memorable
Hi, Alison Kenyon here- lead artist at Body Masterpiece- and I'd like to introduce you to Corporate Branded Body Painting. Body paint is HOT right now- in print ads, commercials, and viral campaigns- and draws attention to a trade show exhibit like nothing else. Talk about breaking through the clutter! And body paint is not just for booze and race cars any more! (though it's still a great fit) It's been used to great success by Springpath, LinkedIn, Fiat, CoffeeMate, A
7 Kickass Trade Show Branding Secrets
Want to build your brand at trade shows? Your company has company. In survey after survey exhibitors say that building awareness is their #1 or #2 trade show marketing goal. But how do you do it? Here are 7 ways to help build your brand into an industry powerhouse: 1. Get a bigger exhibit: There’s a reason everyone wants to see the Grand Canyon: it’s really big! Similarly, one of the key factors that exhibit attendees remember most is booth size. So get a bigger