When I was called by the creator of Skin Wars, I confess I had a bit of a panic attack. It was not something I was sure I wanted to do. But I quickly realized that BECAUSE it was so scary to me, that meant I HAD to go for it. I had to push forward. Get uncomfortable. Be terrified. Grow. Once on set, I did find myself terrified and uncomfortable much of the time. That first time in the workroom all I could think was, "How did I get here? I have no business painting with
In our last post we touched on some ways that Branded Body Paint in your Trade Show Booth can deepen brand awareness to the wider public, BEYOND just selling to your narrowly targeted prospects. But perhaps you are a smaller or newer brand. Not many know who you are yet, or what you're offering. Or you have a very technical widget that needs to be explained clearly. You might need your presence at the Trade Show to be all about demonstrating the details of a new product or
Hi, Alison Kenyon here- lead artist at Body Masterpiece- and I'd like to introduce you to Corporate Branded Body Painting.
Body paint is HOT right now- in print ads, commercials, and viral campaigns- and draws attention to a trade show exhibit like nothing else.
Talk about breaking through the clutter!
And body paint is not just for booze and race cars any more! (though it's still a great fit)
It's been used to great success by Springpath, LinkedIn, Fiat, CoffeeMate, A
1. To engage customers and prospects who were unable to attend the trade show, use a webcasting service to stream video to your website from your exhibit display. The webcast can take the form of a live "news program" featuring staff members who share the latest news about the industry and your products. Or, you can show product demonstrations and feature interviews with booth visitors. 2. Have a trade show magician or booth entertainer to attract exhibit traffic. Event perfo
Want to build your brand at trade shows? Your company has company.
In survey after survey exhibitors say that building awareness is their #1 or #2 trade show marketing goal.
But how do you do it? Here are 7 ways to help build your brand into an industry powerhouse:
1. Get a bigger exhibit:
There’s a reason everyone wants to see the Grand Canyon: it’s really big! Similarly, one of the key factors that exhibit attendees remember most is booth size. So get a bigger