You’ve researched your target audience. You’ve delved into the demographics of the attendees. You’ve mapped your goals for brand awareness, numbers of new customers, and deeper bonds with existing customers. You’ve done all your pre-show outreach, using your social media channels, targeted emails, and/or “snail mailed” print items. Now it’s time to roll out the red carpet and meet your public.
A successful trade show booth should be developed, implemented, and utilized f