When I was called by the creator of Skin Wars, I confess I had a bit of a panic attack. It was not something I was sure I wanted to do. But I quickly realized that BECAUSE it was so scary to me, that meant I HAD to go for it. I had to push forward. Get uncomfortable. Be terrified. Grow. Once on set, I did find myself terrified and uncomfortable much of the time. That first time in the workroom all I could think was, "How did I get here? I have no business painting with
You’ve researched your target audience. You’ve delved into the demographics of the attendees. You’ve mapped your goals for brand awareness, numbers of new customers, and deeper bonds with existing customers. You’ve done all your pre-show outreach, using your social media channels, targeted emails, and/or “snail mailed” print items. Now it’s time to roll out the red carpet and meet your public.
A successful trade show booth should be developed, implemented, and utilized f