Okay, so we already know that Body Painting draws A LOT of attention. But in the Trade Show arena, is there a such thing TOO MUCH attention? I'm talking GAWKERS. Tire kickers. Looky-loos. Trolls. Those attendees who are NOT your target prospects, but are taking up valuable space in your booth. Maybe they're there for your free pens or tee shirts, maybe they're checking out the magician you've hired to edutain your prospects, or perhaps they're having colored wires twisted
Hi, Alison Kenyon here- lead artist at Body Masterpiece- and I'd like to introduce you to Corporate Branded Body Painting.
Body paint is HOT right now- in print ads, commercials, and viral campaigns- and draws attention to a trade show exhibit like nothing else.
Talk about breaking through the clutter!
And body paint is not just for booze and race cars any more! (though it's still a great fit)
It's been used to great success by Springpath, LinkedIn, Fiat, CoffeeMate, A
Occasionally I hear an undercurrent of fear about body painting when collaborating with a client or pitching to a prospect. Unfortunately, the images that get circulated on the internet most, are ones you would never consider for your trade show booth or corporate event: spring break shots of intoxicated college kids at Daytona Beach, or home-painted animal faces on body parts you wish you hadn't seen. Even the beautiful and tasteful body art in Sports Illustrated is not app
Want to build your brand at trade shows? Your company has company.
In survey after survey exhibitors say that building awareness is their #1 or #2 trade show marketing goal.
But how do you do it? Here are 7 ways to help build your brand into an industry powerhouse:
1. Get a bigger exhibit:
There’s a reason everyone wants to see the Grand Canyon: it’s really big! Similarly, one of the key factors that exhibit attendees remember most is booth size. So get a bigger