Okay, so we already know that Body Painting draws A LOT of attention. But in the Trade Show arena, is there a such thing TOO MUCH attention? I'm talking GAWKERS. Tire kickers. Looky-loos. Trolls. Those attendees who are NOT your target prospects, but are taking up valuable space in your booth. Maybe they're there for your free pens or tee shirts, maybe they're checking out the magician you've hired to edutain your prospects, or perhaps they're having colored wires twisted
You’ve researched your target audience. You’ve delved into the demographics of the attendees. You’ve mapped your goals for brand awareness, numbers of new customers, and deeper bonds with existing customers. You’ve done all your pre-show outreach, using your social media channels, targeted emails, and/or “snail mailed” print items. Now it’s time to roll out the red carpet and meet your public.
A successful trade show booth should be developed, implemented, and utilized f