How Body Art Can Deepen Connection to Your Brand
Art has always been the best - in fact the FIRST- vehicle for making an abstract concept easy to understand for anyone viewing it. A well crafted piece of art can not only convey a complex message, but also impart emotion and evoke memories and deep rooted feelings.
When we take that well crafted artistic messaging and showcase it in a surprising and innovative way- like on skin- we bring the experience into the human dimension and have the opportunity to forge an even deeper connection to the message.
These examples illustrate ways that companies are approaching their target markets with carefully branded body art- conveying not only their corporate message, but WHO they are to their customers and how they want us to FEEL about them.
How would YOU say they are using this unique medium to convey what they want us to understand and remember?