In our last post we touched on some ways that Branded Body Paint in your Trade Show Booth can deepen brand awareness to the wider public, BEYOND just selling to your narrowly targeted prospects. But perhaps you are a smaller or newer brand. Not many know who you are yet, or what you're offering. Or you have a very technical widget that needs to be explained clearly. You might need your presence at the Trade Show to be all about demonstrating the details of a new product or
Okay, so we already know that Body Painting draws A LOT of attention. But in the Trade Show arena, is there a such thing TOO MUCH attention? I'm talking GAWKERS. Tire kickers. Looky-loos. Trolls. Those attendees who are NOT your target prospects, but are taking up valuable space in your booth. Maybe they're there for your free pens or tee shirts, maybe they're checking out the magician you've hired to edutain your prospects, or perhaps they're having colored wires twisted
Are you planning to exhibit at GDC- the world's largest professionals-only game industry event? Are you wondering how to keep from being pushed to the sidelines by giants the likes of Sony, Oculus, Nvidia, and Google? Of course your product is exciting and innovative, and you have a core following that is eager to come to your booth and see your latest offering. But if your goal is to market merely to your core followers, why go to all the effort and expense of exhibiting at
Hi, Alison Kenyon here- lead artist at Body Masterpiece- and I'd like to introduce you to Corporate Branded Body Painting.
Body paint is HOT right now- in print ads, commercials, and viral campaigns- and draws attention to a trade show exhibit like nothing else.
Talk about breaking through the clutter!
And body paint is not just for booze and race cars any more! (though it's still a great fit)
It's been used to great success by Springpath, LinkedIn, Fiat, CoffeeMate, A
Occasionally I hear an undercurrent of fear about body painting when collaborating with a client or pitching to a prospect. Unfortunately, the images that get circulated on the internet most, are ones you would never consider for your trade show booth or corporate event: spring break shots of intoxicated college kids at Daytona Beach, or home-painted animal faces on body parts you wish you hadn't seen. Even the beautiful and tasteful body art in Sports Illustrated is not app
1. To engage customers and prospects who were unable to attend the trade show, use a webcasting service to stream video to your website from your exhibit display. The webcast can take the form of a live "news program" featuring staff members who share the latest news about the industry and your products. Or, you can show product demonstrations and feature interviews with booth visitors. 2. Have a trade show magician or booth entertainer to attract exhibit traffic. Event perfo
You’ve researched your target audience. You’ve delved into the demographics of the attendees. You’ve mapped your goals for brand awareness, numbers of new customers, and deeper bonds with existing customers. You’ve done all your pre-show outreach, using your social media channels, targeted emails, and/or “snail mailed” print items. Now it’s time to roll out the red carpet and meet your public.
A successful trade show booth should be developed, implemented, and utilized f